Product ordering with a loyalty program and AI-generated product visualization in Telegram: a comprehensive eCommerce solution

First, the answer to the question “Why Telegram?”: 

• It is a universal, widely used platform with ready-made infrastructure; 

• Telegram allows the creation of mini-apps that are equivalent to web apps in functionality; 

• It is a modern technological solution, relevant to the needs of eCommerce and convenient for ordinary users.

The mini-app was developed using FastAPI, a Python framework that ensures high speed and system stability. The UX/UI combines the team’s deep experience with the best current trends. 

Avivi’s solution allows AC-STEP customers to place new orders quickly and track existing ones. All products are clearly grouped (women’s, men’s, by season) and sorted (with “new arrivals” first). 

The product page contains high-quality images from several angles and tools for adjusting the order: color, size, and quantity. Orders are collected in a cart for final review and checkout. 

Only mini-app users can take advantage of the loyalty program: bonus points are earned for orders and can be converted into a discount. Bonuses are calculated dynamically during the ordering process, so the customer immediately sees how much they are saving. 

The mini-app’s unique advantage is the ability to visualize a model of future footwear for each individual type of sole using AI generation. The models are trained on the best footwear samples from professional designers, so every new result stands out for its professionalism and practicality. 

The image library already contains ready-made samples, and each new image generated by a user is added to the shared results. A company manager can set generation limits for each user, although technically the process is practically unlimited. 

AI generation is an effective tool for increasing sales and positively influences buyers’ decisions in the seller’s favor. 

The mini-app’s management dashboard provides convenient content management:

• Product list management (adding new products, editing existing ones, expanding ready-made collections); 

• Editing characteristics (color, size, material, description, etc.); 

• AI generation of new models, just as for mini-app users; 

• Choice of AI model (from those available: ChatGPT and Gemini); 

• Control of service messages and much more. 

AI generation is protected by security protocols: users cannot take control of the model or generate prohibited or undesirable content, and methods are in place to counter irrelevant, meaningless requests.