The integration of Bitrix24 into the clothing industry

About company

The company is engagedin both whole sale and retail sales. To sell products, the website of the online store, created on the platform of Wordpress, isused. The number of items in the store exceeds 5,000 units.
Stimma sewing factory is a successful young company, which is both a producer and a seller of women's clothing.

Project Team

Vladimir

Back End Developer

Vladimir
Alexander

Project Manager

Alexander

Task

  • To transfer all the work from the Wordpress console to the Bitrix24 portal without changing the current version of the client's site;

  • To automate the work of the Stimma brand sales department;
     

  • To divide the areas of responsibility between each of the managers using CRM, to arrange the order and the work with new orders.

Solution

Our specialists synchronized Wordpress databases with Bitrix24. For this, an application of the second type was created, which is located on the client's server. The team setup CRM in such a way that whole sale and retailorders now came to the appropriate managers, which excluded the confusion in the work. IP-telephony was connected. To simplify the communication between managers and customers, the chat and callback widgets were connected to the customer site.

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Take a Look

The result

Stimma sewing factory received effective tools for marketing products:

The work of managers has been optimized using Bitrix24;

The automation of processes is carried out in the CRM-system;

The additional marketing tools, the opportunities to return the old customers, and also to do the segmented newsletters to different groups of clients have appeared.

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