TOP-5 trends in Telegram for 2025: what will help earn more?

In October 2024, Telegram presented new statistics to the world, which pleased and impressed many supporters and annoyed competitors. The current year has been quite successful for the service, and according to management, Telegram's capitalization reached $30 billion in the spring (for example, Facebook bought WhatsApp ten years ago at a capitalization of $19 billion). The project also ranks 8th in the world ranking of social networks, although Telegram was not even in the top ten at the end of 2023. But the main indicator is 950 million (58% male, 42% female) monthly active users (+500K per year and x4 in the last 5 years), subscribed to more than 1.4 million channels and send more than 167 billion daily messages

Avivi has been working with Telegram for a long time, including the Telegram Bot API and the products of the TON (The Open Network) ecosystem, so we already have a clear understanding of the policy of this resource and a level feeling of their plans for the future. Along with a detailed analysis of the trends of 2024, our team offers its own forecast of Telegram trends for 2024. So if you plan to use this platform or have special plans for it, you should pay attention to our TOP-5 so as not to be "overboard" of trends.

5th place: Social network

Telegram has long since lost the features of a purely messenger that it had at the beginning of its rise. From a communication tool, one of the main advantages of which was end-to-end encryption, the service acquires the characteristics of a typical social network, such as Facebook. Channels appeared here, which are not only a source of information, but more and more similar to social interest groups (political, cultural, scientific, etc.), where passionate discussions and lively discussions take place. The Stories functionality, which is similar to Shorts on YouTube or Reals on Instagram, has already been implemented. And although there is not such crazy popularity here yet, the beginning has been made, so in the future Telegram will become more and more similar to the social network.

"Why do we need another one?" — the reader may ask and he will be right. But the answer is extremely simple and on the surface: it shouldn't be another social network — it should be the only social network. Today, the majority of traffic is directed to Telegram from other social networks: to thematic channels, to store pages in Telegram, or to bots. So if Telegram can replace other networks with its functionality, it will be enough for users to simply take out their smartphone and open one and only one application, instead of two or three different ones. As a result: more user attention and screen time spent in the application. Therefore, it is already important to use Telegram's social tools, develop your own channels and cultivate a culture of use among users, which in the future will turn into a significant audience for receiving leads and other types of interaction.

4th place: Author's content

At a time when we are all witnessing a surge in AI development, one might assume that it is becoming a popular and successful content author for your Telegram channels. We will talk about AI later, but we can already say that the idea of instructing a machine to create content for Telegram (as well as for other information sources) was not one of the best. According to the results of independent research, the number of visits to Telegram channels, where texts are generated by a neural network, decreased by an average of 23%-31% in six months, and the number of active subscribers fell by 17%. Scientists explain this phenomenon by the fact that people crave "live" content and lose interest in "synthetic" content.

So, despite the rapid improvement of AI, it cannot yet replace a living author. Therefore, in 2025, the trend will return to the author's content. The texts should have a genuine author's style, and the videos should have real videos as opposed to artificially generated animations. This will again require considerable effort from channel administrators to plan, create, and place posts in Telegram, so we advise you to pay attention to an interesting development from Avivi, which is designed to facilitate the work of content managers.

3rd place: Sales and service automation

But if AI doesn't handle content creation as well as it would like, then for sales it is an ideal option. In 2025, selling through Telegram using human labor will become inefficient and extremely expensive. This is felt even today, when it is impractical to keep one or even several employees to work with clients at Telegram. In this case, the response time increases and it annoys users who always need everything at once. And if someone writes to you from another time zone and even another corner of the world, while you are at night?

That is why automated sales funnels in Telegram are one of the best trends this year, next year, and several years to come. And the involvement of AI in communication with customers allows to increase conversion and improve user experience. Here are the main advantages:

• AI works around the clock, speaks all languages of the world;

• The neural network learns and over time will sell better than any sales manager;

• Automation involves synchronizing with other platforms in your company's ecosystem, so selling on Telegram will immediately make changes to your CRM and accounting software and more.

We have the same for customer support. A trained AI will be able to provide high-quality advice to the user and only in a hopeless situation will connect the manager to the conversation. One of Avivi's projects was about FAQs, where the AI provides advice based on the PDF instructions it has learned from an administrator. As you understand, writing another instruction is not particularly difficult.

2nd place: operations with TON

In second place, we placed TON, the native cryptocurrency of the TON Foundation, which is already in circulation and is used inside Telegram. By the way, this is the only service that offers every user a crypto wallet along with a list of all other services.

And it would be useless to bet on only TON if it was just another blockchain. But its authors envisioned something bigger, namely a cross-chain that can easily interact with other decentralized networks without additional services or tools. For the year 2025, the list of planned TON updates includes ETH, BNB and BTS Bridges — a full-fledged data exchange that facilitates conversion and ensures the operation of smart contracts. And if the latter is of interest mainly to developers, then free conversion with a small commission is what everyone needs.

Another indisputable advantage of TON is its speed, which makes it attractive for hosting your own blockchain projects. Development in this direction remains quite complex and requires the involvement of qualified developers. However, Avivi has such a team, so if you want to develop something like this - we are happy to help.

1st place: Telegram bots

According to our version, the first place in trends for 2025 is predicted to be occupied by the development and use of Telegram bots. Perhaps this is one of the best opportunities offered by this service and which is needed by absolutely everyone: owners of Telegram channels, users, companies and institutions. A Telegram bot is an automated system that does everything the developer programmed it to do. It is not only about sales or dialogues: bots are able to process data, search and display information, carry out transactions, make deliveries, track parcels or vehicles, interact with BigData or play games — in short, everything a user might need.

Avivi develops Telegram bots in Python, making solutions fast, reliable and scalable. For a long time, the bot interface remained limited, limited to a list of elements from Telegram itself. But the trend of 2025 will definitely be the use of WebAPP, which allows you to create any interface for bots within the Telegram application window. Our team already has considerable experience in this area.

In conclusion, we remind you that this TOP-5 is formed based on the feeling and experience of the Avivi team and may differ from reality. But only in a better sense, if the Telegram team presents such an update, which has not been talked about until now. In the end, it's all real and very likely. And most importantly, it can be implemented by Avivi developers. So we will be happy to work with you in 2025!